The Foundation of Quebec CPAs, CPA Pierre-Yves McSween and Button-Up! join forces to help students become CPAs

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Montreal, April 20, 2017 – To celebrate its 5th anniversary, the CPA Foundation is launching a brand new fundraising activity in partnership with Button-Up!, a Montreal-based company that specializes in custom-made shirts.

Highlights of the fundraising activity

  • The "CPA Foundation – 5th Anniversary Edition" shirt will be sold on line to raise funds so that the Foundation can encourage students to continue their studies by offering them scholarships and grants at all levels of higher education.
  • This unique shirt was customized by project spokesperson Pierre-Yves McSween, CPA, CA, professor, columnist and author of the book En as-tu vraiment besoin?
  • The concept is simple: “Buy, wear and support future CPAs,” because for every "CPA Foundation – 5th Anniversary Edition” shirt sold, Button-Up! will pay $15 to the Foundation.
  • Other custom-made shirts sold on line will raise $10 for the Foundation.

Quotes

“I am very pleased that Pierre-Yves McSween agreed to join this project, which I think is a refreshing and innovative way to raise funds. CPAs are the perfect clientele, since an elegant white shirt is essential in any professional's wardrobe. I hope that a large number of business professionals will give a little help to students.”  

Brigitte Chartier, CPA, CA, Chair of the Foundation’s Board of directors

“I would have liked to have received some assistance for my university studies and have had less financial stress. Covering a basic need by helping students fulfill their potential achieves two goals with one gesture!”

Pierre-Yves McSween, CPA, CA, project spokeperson

“We are very pleased to team up with the Foundation of Quebec CPAs for its 5th anniversary. Considering the natural synergy between the CPA network and the type of product we offer, we are confident that this campaign will be a success. The material chosen by Mr. McSween and the various premium features of these shirts will definitely be a big hit with clients.”

Hugo Lachance, Founding President, Button-Up! 
  

Related links
Promotional video: bit.ly/button-up-fondation-cpa
Button-Up! and Foundation microsite: button-up.ca/fondationCPA

Images
   
Chemise Button-Up! Chemise Button-Up! Chemise Button-Up!

 
Pierre-Yves McSween Pierre-Yves McSween


About the Foundation of Quebec CPAs
The Foundation of Quebec CPAs contributes to promoting education and advancing knowledge in the accounting profession’s areas of expertise. The Foundation offers several scholarship programs to CEGEP and university students at the undergraduate, graduate and doctoral levels.

About Button-Up!
Button-Up! is a Montreal-based company that specializes in custom-made shirts for men. In the last 5 years, Button-Up! has served thousands of customers across Canada thanks to the high-quality products it offers at affordable prices. Through its innovative and effective philanthropic efforts, the company helps causes and foundations raise funds with a highly popular product in the corporate world.

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Information:
Jean-Louis Laplante
Manager, Public Affairs
Quebec CPA Order
T. 514 288.3256 [3024]  1 800 363.4688
jllaplante@cpaquebec.ca

Marie-Josée Hamel
Director
Foundation of Quebec CPAs
T. 514 288.3256 [2212]  1 800 363.4688
mjhamel@cpaquebec.ca

fondation.cpaquebec.ca


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