The Power of Personal Branding for Career Success

Author: CPA Canada

Power up your career with this 12-chapter, step-by-step approach to focusing your “personal brand”. The self-assessment worksheets, case studies and straightforward tips will help you assess your current brand; research the brand most valued in your organization, industry or profession; build a brand that showcases your core strengths; and effectively use mentors, social media and other strategies to win in the workplace.

Contents

Whether you’re embarking on a new career, hitting your stride in your current role, or planning your next move, The Power of Personal Branding for Career Success will help you focus your strengths and develop a clear career path.

The straightforward 8-step process, real-world examples and supporting worksheets are designed to help you:

  • Build a brand that showcases your attributes and core strengths
  • Research the brand most valued in your organization, industry or profession
  • Assess your current brand to see if it's working for you
  • Find the right mentors and use social media and other strategies to strengthen your brand and increase your visibility.

Target clientele

CPAs in public practice, CPAs in business/industry and CPAs in the public sector.

Available in French

La marque personnelle, facteur de réussite

Full description

Version

1.0.0.0