The Power of Personal Branding for Career Success
Author: CPA CanadaPower up your career with this 12-chapter, step-by-step approach to focusing your “personal brand”. The self-assessment worksheets, case studies and straightforward tips will help you assess your current brand; research the brand most valued in your organization, industry or profession; build a brand that showcases your core strengths; and effectively use mentors, social media and other strategies to win in the workplace.
Whether you’re embarking on a new career, hitting your stride in your current role, or planning your next move, The Power of Personal Branding for Career Success will help you focus your strengths and develop a clear career path.
The straightforward 8-step process, real-world examples and supporting worksheets are designed to help you:
- Build a brand that showcases your attributes and core strengths
- Research the brand most valued in your organization, industry or profession
- Assess your current brand to see if it's working for you
- Find the right mentors and use social media and other strategies to strengthen your brand and increase your visibility.
CPAs in public practice, CPAs in business/industry and CPAs in the public sector.