Vidéo

Watch all the video clips

Print

Brochure for secondary school students [+]
Brochure for college and university students [+]

Media plan

  • In-school signage: university campuses – September to November 2017, January and February 2018
  • Outdoor signage: Montreal – September and October 2017, January and February 2018
  • Montreal Metro – September and October 2017, January 2018
  • Web: Video clips – September to November 2017, January to March 2018

For the business community

Campagne du monde des affaires

The campaign for the business world continued on the theme of change with CPAs "Navigating Change". This campaign was created by DDB, and shows that CPAs have the expertise, analytical skills and strategic vision to help businesses navigate the risks of change and lead them to success.

In addition to a television ad, the campaign includes print, digital and social network components. The campaign is also a partner of the Télé-Québec show “L’indice Mc$ween.”

Watch the TV ad [+]
Watch exclusive short videos of L’Indice Mc$ween - Extra CPA [+]
Visit the campaign microsite [+]

Media plan

  • Television: SRC, TVA, Télé-Québec and specialty channels – September 2017 to March 2018
  • Web – September 2017 to March 2018
  • LaPresse+ – September to December 2017
  • Signage – September and October 2017

Have ideas or comments? Write to us at campagne@cpaquebec.ca.